Foundation
Signal Starter
Map the essential moments in a customer journey with a focused analytics toolkit.
P2 · Portfolio analytics experience
A clean signal path from curiosity to conversion.
Explore a focused shopping experience where every product interaction becomes a clear, decision-ready signal.
Analytics measurement is enabled for this demo. No personal or payment information is collected.
Journey preview
Demo only
Discover
Explore
Convert
Example completion rate
18.4%
Demo catalog
Choose a signal kit
Choose a toolkit, explore its details, and follow the customer journey from product discovery through a simulated purchase.
Most explored
Insight
Journey Mapper
Connect discovery, engagement, and conversion signals in one clear journey map.
Optimization
Funnel Focus
Identify funnel drop-off points and prioritize the strongest conversion opportunities.
Measurement-ready structure
One small journey, four meaningful moments.
Product views, cart additions, checkout starts, and completed demos are measured with standard GA4 ecommerce events.
Read the GA4 event guidance-
01
View an itemExplore a demo product detail.
view_item -
02
Add to cartChoose a product and update the cart.
add_to_cart -
03
Begin checkoutReview a demo-only order summary.
begin_checkout -
04
Complete demoSimulate completion without payment.
purchase
Behind the experience
A focused storefront built for analytics.
Privacy-conscious
The checkout requests no contact, account, or payment details.
Focused catalog
Three products keep the complete customer journey easy to explore.
Measurement enabled
Standard ecommerce interactions are connected to GA4 for this demo.
Northstar Lab is a fictional brand created for this portfolio analytics demonstration.